Back to Basics: What Is Continuous Performance
Management?_____________________Even the most traditional organizations and industries are moving away from the annual review.
Why am I so passionate about continuous performance management?
Simple. I’ve experienced the failings of the annual review from both sides. I experienced them early in my career as a young advertising copywriter, when I received a rating lower than what I had expected in my year-end meeting with my manager. And I experienced them as a creative manager, when the members of my team were invariably disappointed and disheartened to receive from me anything but the highest possible score during their annual review. There has to be a
better way. And there is.